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As President Trump ramps up his tariff policies in an effort to protect U.S. industries, key trading partners—including Canada, Mexico, the European Union (EU), and China—have announced retaliatory measures. These responses range from reciprocal tariffs to export restrictions on critical raw materials and industrial goods, posing significant risks to U.S. businesses. Understanding these developments and their implications is crucial for corporate executives navigating supply chain disruptions, pricing volatility, and international trade negotiations.

Headlines have proliferated on corporate rollbacks of promises, goals, and investment in ESG (Environmental, Social, and Governance) and Sustainability—in the U.S. and globally. This can be a range of topics – be it emissions reduction goals, waste reduction goals, and, most dramatically, Diversity Equity & Inclusion (DEI). We are seeing an intensifying pressure on U.S. corporate leaders to limit their legal exposure to concepts that were only recently championed as critical to their success.

In 2024 alone, over 3,000 trade restrictions were implemented globally. This global trend is reflected predominantly in President Trump’s protectionist trade agenda. With their complex international footprint, global companies like Caterpillar, Komatsu, Unilever, Nestlé, BMW, Mercedes, Toyota will either face the impact of tariffs or retaliatory measures. While President Trump’s policies create cost and uncertainty, they also call for adaptation, domestic investment, restructuring, joint ventures, automation, and process innovation. Finally, new climate-related compliance requirements add more complexity to global trade flows with China and Europe.

In February 2025, President Trump reinstated the full 25% tariff on steel imports and increased aluminum tariffs to 25%, eliminating all previous exemptions and alternative agreements. This action expanded the tariffs to include key downstream products and terminated all general approved exclusions. Analysts expect these tariffs to lead to price hikes in vehicles, canned and other consumer products, and construction projects especially. But, if the first round of steel and aluminum tariffs are indicative, U.S. producers generally saw economic gains, job creation, while international companies faced increased costs and market uncertainties. For CPG, Industrial, Automative, and Construction sectors especially, proactive agility and consistent monitoring will be necessary to reduce exposure to global supply chain volatility and increased costs.

With a whole-of-government national security approach, Trump’s America-first policies have intensified competition with China. For good reason, headlines abound on the escalation of trade wars with China – a 10% levy is in effect on goods from China, as well as negotiations with Canada and Mexico -, new tariffs announced on aluminum and steel. What’s falling to the backdrop in his trade policy upheaval, is the neglect of the economic advantages of beating China in renewable tech. Clean energy technology contributed to a record $1.6 trillion to China’s economy in 2023. Consequently, the U.S. and its businesses are losing out on material economic gains.

Jeff Bezos’ relationship with President Trump appears much improved in Trump’s second term, at least at face value. Bezos, now a key global leader in IT infrastructure and cloud, supply chain, e-commerce, and space ventures, attended Trump’s 2025 inauguration alongside other business executives. He has even expressed enthusiasm about the administration’s space agenda. Additionally, he has downplayed concerns over Elon Musk’s ties to Trump, trusting Musk to act in the public interest. The bigger question remains – with so much exposure in its global operations to trade barriers and tariffs, how will Amazon thrive during Trump’s second administration?

With the EU’s deforestation laws coming online this month, CPG and Industrial companies will need to ensure that select commodities in their supply chains do not contribute to deforestation. The commodities scoped into the regulation include wood, rubber, palm oil, soy, beef, cattle, and cacao. In advancing this regulation, the EU aims to reduce its impact on climate change, greenhouse gas emissions, and biodiversity loss. Companies will have to quickly adapt their commercial operations to ensure compliance and think strategically to gain a competitive edge in doing so.