Market Intelligence

Helping executives understand their customers, competitors, and trends – enabling them to win markets and capture value.

We help leading companies enhance their strategies through targeted and bespoke market research. Our insights enable leaders to understand customer needs, quantify and prioritize opportunities, synthesize market trends, and develop actionable plans to realize value. We also leverage these tools to partner with our clients to produce gold-standard and distinctive thought leadership.

Who we support

Tech companies

From startups to established software companies, we help tech players understand what use cases their customers prioritize, how satisfied they are with existing solutions, and where opportunities exist for disruption and gaining market share.

CPG and consumer services

We help leading consumer goods and e-commerce companies understand the customer preferences and macroeconomic contexts driving both overall demand and consumer decision-making.

Professional services

We enable professional services firms to better understand clients’ challenges, priorities, budgets, and purchasing processes. We also support such firms in conducting primary research for provocative and distinctive thought leadership.

Real estate

We help real estate developers, investors, owners, and operators better understand what their tenants value, thus enabling executives to make the business case for sustainability features, amenities, engaging new operators, and more.

Construction and manufacturing

We support the secondary sector of the economy in understanding its customers, suppliers, and broader context of its value chain – including how future trends may create or destroy value, and how players should respond.

Non-profits and public sector

We partner with NGOs and public entities to support their missions through joint research projects and report development, including targeted findings and messaging for all stakeholders.

How we support our clients

We conduct blinded, hourlong interviews with C-suite leaders at leading companies to help our clients understand their needs, priorities, and industry views

We survey corporate executives, industry workforces, consumers, and more to help organizations understand and quantitatively prioritize their target customers

Using skills developed at McKinsey’s and Deloitte’s research arms, our team develops bespoke quantitative models to forecast future markets and the impact of today’s trends

Case studies

Global CPG company

We supported a global eyeglasses manufacturer and distributor in forecasting long-term global demand by modeling refractive error in every global age demographic and genomic group, helping them identify $14B in additional required funding to serve the market.

Enterprise digital ESG solutions market

We partnered with an international professional services firm to assess how global companies are preparing for mandatory sustainability, climate, and ESG disclosures. Our findings were leveraged in setting the firm’s $500 million digital services strategy.

Healthcare talent retention drivers

Together with a leading healthcare consulting firm, we developed and identified high-impact talent retention opportunities for doctors, nurses, and healthcare staff – as well as leadership blind spots in these areas. Our findings were leveraged to drive new services and led to multi-million-dollar engagements for our client.

Real estate energy management platform

We supported a leading national property technology player in refining their value proposition and GTM strategy through target customer surveys. Our work enabled our client to improve marketing ROI by enhancing its channel and messaging strategies.

Our tools

Executive and expert network

We engage professionals from a wide range of industries, including executives, academics, and specialists with deep expertise in their respective fields. While most of our research focuses on F1000 C-suite executives, we also engage more niche experts as required.

Jobs to be Done methodology

We help companies better understand customer needs by quantifying the underlying “jobs” to be accomplished and identifying jobs which are table stakes, underserved by the market, or overserved.

Advanced consumer clustering

We help clients enhance their customer targeting beyond simple demographics to instead focus on key preferences and behavior clusters. We define these clusters for clients through bespoke surveys and advanced clustering algorithms.

Econometric modeling

We support clients in quantifying how priority markets will evolve based on current trends including the changing workforce, migration and shifting demographics, digital uptake, adoption curves, regulatory signals, tariffs, and more.

Our People

Alex Kruzel

CEO & Founder, Chicago

Alex has led research projects for over a decade, including strategy setting for the largest consumer company in the world, top retailers, and B2B software solution providers. She frequently partners with executives to identify opportunities for research to enhance corporate strategy.

Ben Vatterott

Partner, San Francisco

Ben leads Telesto’s market research function and is an expert on technical research approaches such as clustering analyses, Jobs to Be Done applications, risk sensitivity testing, and more. His work has informed corporate strategy and rebrand transformations for G2000 companies.

Fiona Kalensky

Manager, Chicago

Fiona has managed dozens of market research projects for Telesto and is the key manager for our largest market research accounts. She has extensive experience developing interview guides and surveys, analyzing data, and developing actionable takeaways mapped against our clients’ objectives.