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May 8, 2025
Telesto Strategy CEO and Author Alex Kruzel inspires passionate debate with Northwestern students with her book The Courage to Continue: Stay the Course on Sustainability to Secure our Future
50 Future Leaders used Kruzel's 10 Pillars of Sustainability to exam the of the case for—and against—staying the course
EVANSTON, IL, May 5, 2025 – Alex Kruzel, Founder and CEO of Chicago-based management consulting firm Telesto Strategy recently spoke to students in the Chicago Field Study program at Northwestern University about the current state of sustainability investments amidst a backdrop of federal policy upheaval on energy, trade, and higher education, as well as emerging anti-ESG and anti-Climate tensions. Students in the Field Studies program earn academic credit while working full-time and exploring key business topics through classroom discussion. Using the 10 pillars of sustainability from Kruzel’s book, students were divided into teams to explore the reasons why – or why not – to continue supporting sustainability investments in support of President Trump’s whole of government national security strategy.

Students raised invaluable questions during the mock debate:
- Long-term view and corporate reputation. How are corporate executives and boards evaluating their long-term reputational risk for any rapid divestment in corporate sustainability or climate?
- Climate risk. What type of information and at what cadence are business leaders reviewing to assess their climate risk, especially in “Red” states where climate programs and policies are less defined or potentially side-lined?
- Energy mix. What role with natural gas, coal, and other fossil fuels play in the energy transition, especially in the context of a pro-fossil fuel energy agenda from the White House?
- Global Climate Goals and China’s competitive edge. How will China leverage its position as a global climate leader to achieve other political goals that may not be in the interest of the U.S.?
- Critical mineral access. How are U.S. businesses currently exposed by China’s export ban on certain critical minerals? How quickly can the U.S. onshore those supply chains?
- Staying the course. What do U.S. businesses stand to gain or lose from staying the course on Sustainability?
- Corporate advocacy. Why aren’t U.S. business leaders more vocal about their perspectives on corporate sustainability, renewable energy, water security, and more?
About Alex
Alex Kruzel is an author, entrepreneur, business advisor, and CEO & Founder of Telesto Strategy, a Chicago-based management consulting firm. Her recent book, The Courage to Continue: Stay the Course on Sustainability to Secure our Future, explores how businesses can integrate sustainability into risk management as well as align environmental security with national security priorities.
Over the course of her career, Alex has advised Fortune 500 and public sector clients in industries ranging from technology and retail to manufacturing and energy. Committed to service, Alex volunteered in the Peace Corps in Southern Africa and serves as a board member of the Chicago Council on Global Affairs. As a mother, Alex is inspired by the inherent curiosity of children and reminded of the need for generational thinking.
About Telesto Strategy
Telesto Strategy equips private and public sector leaders with focused advisory and AI-powered solutions to navigate the essential macro-trends of our time – the restructuring of global supply chains, energy transition, business sustainability and circularity, ESG disclosures, and climate risks. For more information, visit www.telestostrategy.com.
Media Contact
For more information on The Courage to Continue, to schedule an interview with the author(s), or to request a review copy, please contact:
Simba Mariwande
simba.mariwande@telestostrategy.com