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Market Research & Insights
Leveraging rigorous market research to generate in-depth insights which help leading organizations set strategy and generate distinctive thought leadership
We help key professional services & management consulting companies to set data-driven strategy and deliver unique, distinctive thought leadership in their core focus areas. From driving internal discovery to conducting qualitative interviews and quantitative surveys, we support our clients in collecting valuable insights across a wide range of industries – from healthcare to higher education and technology.
Objectives of our market research
Inform strategic decision making and investments
We leverage our market research capabilities to help our clients place insight-driven strategic bets, from right-sizing their investments in new products to setting data-driven price points based on an in-depth understanding of market demand and willingness to pay.
Generate content for thought leadership
We deploy our market research capabilities to provide clients with novel content which can be used to drive impactful thought leadership, from conducting annual executive surveys on challenges and priorities to generating targeted insights for use in keynote addresses.
Key phases of our market research approach
- Interview internal stakeholders and subject matter experts to inform research design
- Integrate findings into research approach (e.g., ingoing hypotheses, vernacular, key analyses to execute)
- Develop qualitative screeners and discussion guides
- Conduct blind interviews with representative mix of target experts
- Leverage findings to inform quantitative survey design
- Develop quantitative screeners and survey instruments
- Program and test online surveys
- Execute surveys per target quotas
- Clean and analyze survey data
- Develop summary of quantitative findings
- Create synthesized narrative of key findings
- Workshop key findings with Core Team and refine based on their input
- Present final report to key internal stakeholders
Our People
Alex Kruzel
CEO & Founder, Chicago
Alex has led research projects for over a decade, including strategy setting for the largest consumer company in the world, top retailers, and B2B software solution providers. She frequently partners with executives to identify opportunities for research to enhance corporate strategy.
Ben Vatterott
Partner, San Francisco
Ben leads Telesto’s market research function and is an expert on technical research approaches such as clustering analyses, Jobs to Be Done applications, risk sensitivity testing, and more. His work has informed corporate strategy and rebrand transformations for G2000 companies.
Fiona Kalensky
Manager, Chicago
Fiona has managed dozens of market research projects for Telesto and is the key manager for our largest market research accounts. She has extensive experience developing interview guides and surveys, analyzing data, and developing actionable takeaways mapped against our clients’ objectives.
Featured case studies
We partnered with a leading enterprise software firm to research how growing ESG reporting requirements are shaping how organizations collect sustainability, workforce, and other ESG data. Topics included the challenges of systems integration, data assurances, and what solutions leading companies are utilizing to meet these challenges. Our work helped inform our client’s strategy to meet this demand and better serve their customers.
Our team supported a F500’s building management solution in quantifying demand, identifying key buyers, prioritizing communication channels, and testing potential value proposition statements. We further partnered with our client to develop an end-to-end GTM strategy based upon our B2B research.
We partnered with a large healthcare services provider to design and conduct distinctive research on what healthcare works value, how their current satisfaction maps against these values, and how well their managers identify gaps between their needs and their satisfaction. Our research leveraged the ‘Jobs to be Done’ framework to prioritize what mattered most and empower our client to focus on workforce experience attributes that are proven to improve retention.
As part of our work with a longstanding client, our team conducted a 3,000-person survey of US consumers to assess their values, purchasing behaviors, and market preferences. Using a k-means clustering analysis, we created six unique consumer clusters such as digital youth, me-focused consumers, and premium buyers. These clusters enabled our client to go beyond basic demographic targeting (e.g., age, gender) and develop optimized consumer pathways for their unique consumer population.