Case Study: Essilor global vision care market research

Telesto’s leadership partnered with Essilor to develop the "Eliminating Poor Vision in a Generation" report.

Challenge

EssilorLuxottica, the world leader in ophthalmic optics and eyewear, sought to address a staggering global health crisis: 2.7 billion people suffer from uncorrected poor vision, with 90% living in low- and middle-income countries. Without intervention, this crisis would continue to hinder economic growth, education, and quality of life worldwide.

To mobilize stakeholders—including governments, NGOs, and corporate partners—Essilor needed a compelling, research-driven report that would define the scope of the issue, outline a clear path to eliminating uncorrected refractive errors (URE), and establish a call to action.

Our approach

Our leadership partnered with Essilor to develop the “Eliminating Poor Vision in a Generation“ report. Our approach focused on three key areas:

1. Comprehensive Market and Impact Analysis

- Conducted in-depth research on global vision care trends, demographic challenges, and economic implications of poor vision.
- Developed forecasting models to estimate the long-term impact of vision correction on productivity, educational outcomes, and GDP growth.

2. Strategic Roadmap for 2050

- Identified scalable interventions, including sustainable eye care business models, public-private partnerships, and policy recommendations.
- Developed a framework for Essilor and stakeholders to implement cost-effective solutions, such as mobile eye clinics and locally trained vision entrepreneurs.

3. Data-Driven Storytelling & Advocacy

- Translated complex data into a compelling narrative supported by case studies, expert insights, and interactive visuals.
- Positioned the report as a catalyst for global awareness and action, reinforcing Essilor’s leadership in vision health advocacy.

Results & Impact

✔ Global Adoption of the 2050 Goal – The report helped rally industry leaders, policymakers, and NGOs around a shared vision of eliminating uncorrected refractive errors within a generation.

✔ Increased Investments in Vision Care – Following the report’s release, multiple global initiatives, including new public-private partnerships, were launched to expand access to affordable vision care.

✔ Policy Recognition & Integration – The research influenced policy discussions at the World Health Organization (WHO) and was cited in reports advocating for vision care as a fundamental component of universal health coverage.

✔ Sustainable Business Models for Eye Care – The report’s emphasis on scalable, sustainable solutions helped drive investments in innovative approaches, such as vision care micro-entrepreneurship and mobile clinics in underserved regions.

Conclusion

By delivering a powerful combination of market research, forecasting, and strategic recommendations, we helped EssilorLuxottica build a roadmap for global vision equity. Our collaboration underscores how data-driven insights can transform industries and drive measurable social impact.

Want to leverage research and forecasting for meaningful impact? Contact us today.